Badges, check, Social accounts and handles, check

Facebook group, check. Twitter account, check. Youtube channel, check.

Slapping badges from the above sites on the Website, check. Ads on Facebook, check. Ads on Youtube, check. Ads on other sites, check. Now what?

Engage!

Using all the social networks, bloging n’ microbloging is not meant to be for showing the face, but to have a sort of dialogue and conversation with people(you can’t take them as customers).

Observing some of the campaigns lately I was excited to see all sort of badges on one of the campaigns for an event. So out of my excitement I started following event’s Twitter account, became a Fan on their Facebook page, subscribed to their YouTube channel and waited for the fun to start. Ten days before the event I started seeing Ad Banners on various websites and mainly on Google Network. Okay, no fun. No updates. So I moved my expectations to the day of the event. I’m at the event, checking Tweets, none, oh they post a link to a press release. Facebook fan page full of fans’ questions and answered by other fans. Youtube channel showing videos of last year’s event.

The event was such a success. But was the campaign? Worth noting that the so-called “Social Media Campaign” was ran by what they call “an emerging top-notch Social Media House”. So it’s all about badges? And tossing some names n’ buzzwords?

Everyone knows it, but do we really engage? Or what is engagement really? (check @jassim’s some two years old article on it)

Yes, it’s all about experimenting with the new toys n’ mediums. Yes, outcomes do not come fast but fact is a brief sarcastic tweet of mine from yesterday: I noticed something of rather high value, whoever can spell “social media” is a field expert from day 1 of its existence. hah?

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