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Etisalat, rebranding!

Posted: May 24th, 2006 | Author: dotblack | Filed under: Branding, UAE | 3 Comments »

Etisalat, the biggest telecommnunication service provider in the Middle East changes identity and reforms the brand.

Etisalat's identity before and after

Identity transition to curved, mixed tones of colors, but still green. It goes well as a transition, in my opinion, it’s less than anything new after Du comming strong with their way of branding.

Along with the change of identity they revealed a new approach, vision and direction . That’s one of the good sides of competition with Du in the game they were more than pressured to take this big step and give their identity and public awareness another shot after Du entered the market with authority.

Agency? Who’s behind the new identity? We should get to know in the next version of campaingn magazine? If you know, do reveal.

Update:Promo Seven is the suspect we were looking for, yea, Fortune Promo Seven FP7 is the guilty one.

Update:The brand identity, mission and vision were developed by Rareform in London. Thanks Ian!

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3 Comments on “Etisalat, rebranding!”

  1. 1 Abdelrahman Osama said at 5:52 pm on May 24th, 2006:

    Wow, this new identity is a lot better.
    Thanks,

  2. 2 Ian Kirk said at 11:51 am on June 21st, 2006:

    Fortune Promo FP7 did not create Etisalat’s brand and identity. They did the advertising. The brand identity, mission and vision were developed by Rareform in London. http://www.rareformlondon.com

  3. 3 dotone said at 1:04 pm on June 21st, 2006:

    Ian, you must be right, the link you provided says it all even though I got my side of news from last month’s Campaign magazine feature on Etisalat’s rebranding. Here’s the link

    They are the ones that propogate the Creative & Advertising news in ME, let’s put the blame on them.