Corporate blogs, why not?
Posted: March 28th, 2007 | Author: dotblack | Filed under: Business, UAE | 1 Comment »It is important to let out, get your human face showing on top of the corporate commercial face. Better yet, interacting and showing how it’d be to work with you and what your people think about industry related matters. A free to air and interactive spokes-page if you will. While the social/personal blogs are all around, it’s rare to find an organization of a big size blogging in the Middle East, why is that so?
Resources, time, people, well, these are all resources again, but why not face the reality, if everyone’s blogging, why shouldn’t corporates do that, everyone can interact with them and have a good touchbase point.
It’s hard to please everyone? Is that the hard part? It might be. Imagine Etisalat having a blog where they announce and talk about their happenings and how/why they block sites and talk back to the angry customers who are left out on their own blogs screaming loud, “Why is that site blocked?”.
It is part of being responsive, a quick response is better than 10 late press releases or magazine interviews. A quick response could be checked through a feed reader. We ain’t got the need to search for everything all the time, if du is to get us on track with new enhancements about their coverage and signal strength why not mention it on a blog instead of having angry customers who waited long untill a press release was made?
It’s a big circle, a big singing-dancing operation for a big corporate to get a word out in form of PR or an Interview or a News release, it’s just a click away posting that article in a blog!
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Who will write in those blogs? that is the problem IMHO they will need evangelists and community people to understand them and people