Full Cream vs. Low Fat

A real simple reality yet amusing, hearing what you wanna’ hear. Why is it “Full Cream” and not “Full Fat”? And why is it “Low Fat” and not “Low Cream”? Rings the bells? Recall the last time you bought milk?

On the way to Abu Dhabi I took Shk Zayed Road, in the middle of the jam I saw a little van with Milk ads trying to zigzag, first it was scary to see the van doing that, right until it was really packed and I ended behind it. Saw the milk packs, “Full Cream” & “Low Fat” options.

Hearing what you want to hear

Interestingly I found it odd but still really makes so much of sense. If you’re healthy and want full milk, you get yourself the “Full Cream”, if not you’ll try the ones with lower fat, yes, hold it right here, why is it “Cream” when it’s a positive thing, and “Fat” when it’s negative?

Just think it, it’s amusing, when you’re concerned about your health and diet you would be thinking it in all “Health” terms, thus your mind works that way too, it calls it “Fat”. Ironically when you think about the taste and quality, your thinking pleasure and perfection, which points you to “Cream”, and not “Fat”.

Now that’s smart branding and naming. I know it’s a traditional thing, but still, it’s something.

Or could I just be completely wrong and the case is that Cream is not Fat nor the other way around?

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