Mecom exhibition, an Etisalat vs. du show down

A complete mismatch, a disaster. With Etisalat and Du dominating the hall spaces, not forgetting the entrances that were scattered with du’s flags and Etisalat’s huge posters and gift bags. What was the exhibition about? Who was it for? All that is given by the exhibition organizers, but yet, Mecom was just another Etisalat vs. du show down.

There were exhibitors who were there promoting their VoIP and satellite solutions, the funny part was they’d show you a map of places that their services work, and guess what? No Middle East! So what were they doing there? They were so disappointed and didn’t know why they were there!

Etisalat, du, and TRA had most of the spaces occupied. The only other major comm solution provider was Cisco, and followed by Chinese network brands. I went on the 24^th and 25^th–the last two days of the show. I can confidently say it was a mismatched exhibition, wrong audience, wrong exhibitors, or just a wrong timing.

We were to go for the show exhibiting our Mobile Web services at dots & lines but luckily we were behind the schedule, lucky we were this time.

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