Scattergun PR

Now this is scary, 40% of Arabic language journalists would publish/edit a press release if it was accompanied by a gift!

Here’s the qoute from AMEInfo:

Eighty percent of English-language journalists in the Middle East admit to deleting emails from PR agencies without actually reading them, according to a survey of 139 journalists by Insight. It found that public relations agencies need to be more targeted in their approach, rather than using a “scattergun” approach. Forty percent of Arabic-language journalists said they would be more likely to use a press release if it was accompanied by a gift

And here’s the link

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