Outsourced Keystrokes

We often relate the outsourcing to IT outsourcing, specially if you could relate in a way like being in the same industry or an IT related industry, some talk bad about it, some exploit it, some just get it to work. Even comedians got outsourcing as something that happens only in IT & Computer World, well, Mindworks gets outsourced for Copy Editing for Journals & Publishing houses. Neat!

Quoting Business Week:

In a squat, gray building in Noida, a leading outsourcing destination 15 miles from New Delhi, is the headquarters of Mindworks Global Media.

What’s fascinating is that with the rising costs of living in the Gulf in General and the Economic downs in the US, and the War economy, cutting the costs of rent, infrastructure, payroll & insurance is no more a profiting strategy but a surviving strategy. I had both my thumbs down for outsourcing back in the day, hats off now. One thing though, only processing work could be outsourced offshore, non-initiative, non-creative, basically things that do not have to be made from scratch, just rolling the wheel, no brainer right? Yet so hard to accept.

Read the full article on Business Week.

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