Social and Community with one button

It amazes me how I get this question popping at every web-app meeting. Can we just go social & add up a community? It’s so easy, add that button that shares the page with other apps and web-portals. So simple?

As much as most of us hate Social Software, the title that is, it is often tossed as the end-solution for every portal’s misery. Just add that button and we’re set.

What got my attention back to this is:

It’s more to social than just a badge, a button, or a Facebook group. And sure is more than a Weyak. I’d like to call that the “Online Viral Model”