Souq makes you feel AdWords is for free
Posted: March 27th, 2007 | Author: dotblack | Filed under: Business, UAE | 6 Comments »Souq.com, until the date is advertising an event that was done and gone on 23rd of March, Just five days ago, but yet it seems that they are still selling Shakira’s Concert tickets on Souq, makes sense at all? Does that mean that AdWords is for free to advertise on? Or is it that Souq’s advertising budget is way too much that they could give away a little bit of it for free?
Okay, it’s one of these two. It’s either they’ve forgot to stop the ad campaign on AdWords, or they’re trying to get more visits using an Artists name for a dead event. The ad sends users to Souq’s homepage, so which one do you think is the one?
Check it out for yourself before its gone, here’s a search query that brings in some Souq’s Shakira Ticket ads.
It should be stopped the day of the concert, but getting more clicks to souq.com in not such a bad thing. The user will not find tickets, but other Shakira memorabilia.
dont you think that is not ethical you adverts say “Shakira Tickets” not Memorabilia
Souq’s Support,
So it was the Second scenario, getting more clicks using the same ad. I guess Shakira’s keywords have worked fine.
The ads take us to the Homepage not to any of Shakira’s memorabilia as you called it. Any explanation?
I am pretty sure their Return of investement is running very low..goes to show how much money the big companies have to play around with, not just adwords they have major ad campaigns running in many sites. I would would say they are doing it to build a brand image..and hell they got the dough to do it too
btw just saw you owner of dotsandlines..i have seen your ads on many dubai related sites i run too :p trying to beat souq’s adwords campaign?
Thanks for stopping by, yup we’ve been running a number of campaigns which we finished two days ago, nothing big, just getting the message home.