Call us on 800# before you click or just don’t click

You read Newspapers so you’re a telephony. You don’t want to click and read and then fill up a form or take down an e-mail address to subscribe.

The National's Ad Banner

Brilliant. The National has medium square banners served on YouTube(and perhaps elsewhere) with the title “Subscribe to The National”, picture of an issue folded and an 800 number. Because if you’re an analogue being you’ll probably be calling to subscribe.

Continued, if you happen to be an impatient user who clicked on the banner all you get is a page with more details in the same style. Call to subscribe. Amazingly integrated. I’d like to think this is a campaign that was internally planned with a maximum of a consultant help and that’s it. Not an ad-agency work, I’d like to think so.

The National's Campaign Landing Page

Doesn’t it feel original with a taste of Mont Blanc too? Great match.

Tweet This Post