Campaign fail, Challenger made a wuss.
Posted: October 7th, 2009 | Author: Saleh Esmaeili | Filed under: advertising, cars | Tags: banner, campaign, cars, fail, online advertising | Comments Off
Some Agency got this campaign really bad. An epic FAIL for Dodge Challenger not by car’s Design or Engine, by an Ad Agency. A car with such a long history treated that way. Fail!
I’m not a fan of Muscle cars, nor dodges but I love their V8 growl and the scary body design. I’ve driven many of them. I know many challenger owners and I’ve raced a good number of’em on the track. It’s a car with history.
I was browsing 7days.ae earlier this morning to see a banner on top of the page for Dodge Challenger. The Banner is not clickable. Too much for a test-drive campaign?
Below are snapshots taken from 7days.ae.
- It’s a SPORTS COUPE, V8. It’s a muscle car. It’s not everyone’s cup of tea. No! When it comes to such audiences, what “we’ve built” ain’t important if you say it. Show something? On spot! Don’t say it!
- Sunset? Beach. It’s a Beasty Coupe, not a luxury family car. It’s an aggressive car, the beautiful angles and corners of this ride could easily be noticed! Close up!
- It’s a Muscle car, show me some V8 action, some Engine bay, Exhaust. Let me hear that Exhaust note.
- Show me the wheels. Show me those strips that slice the car.
- Make the banner clickable, at least!
What I wonder is, how could a campaign for such a car that has been resurrected go out that bad with no care. It’s a resurrected lineup. The above banner has nothin’ to do with the Car whatsoever. It’s just one of those let’s-jus’-get-this-done kindda’ work. No research. No physical contact with the car, and for sure no respect for the target market and audience.
FAIL.
