Stationed to mobilize, Adobe Flash goes all SMART

Adobe Flash reaches Smartphones very soon...

Adobe Flash is gonna’ hit Smartphones before you know it, they announced their support for Blackberry, Android, WebOS, Windows Mobile, and Symbian systems among the others.

I’ve been using an Android phone for nearly a month now and I do have the beta version of the Adobe Flash 10 player on it. Yes, it’s Flashy and it’s seamles.

Online Ads & Microsites go Mobile

With such a multimedia capable player going mobile there’s no more divide between Computer n’ Handheld devices in terms of reach and accessibility by advertisers. Having that said, many iPhone/Android applications that were made around limitation of having no Flash support to gather data from Flash based websites will deminish for good.

So what happens next? Now the whole tranformation of Desktop browser Ads to Mobile browser Ads starts. It won’t be anymore about showing the right content to Mobile users but showing Mobile Ads to Mobile users. And this transition will take place FAST! This change in Ad format or utility will be fast for two important reasons:

The same authorware, serving, and reporting systems that are used for normal web banners and matrixes could utilize n’ serve Mobile Ads
Unlike the Mobile Web(sites), Mobi, or em-dot Mobile Flash Ads won’t be a luxury add-on to your website to make it Accessible on Mobiles but in addition accelerating sites Ad-Space-Burnup; Selling more Ads. Thus, it will be a priority

So whoever said Mobile Ads will be slow, and that year would come sometime but we never know “when”. It’s Now!.

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Light in Silver, a New Flash

Posted: June 19th, 2008 | Author: dotblack | Filed under: Tech, Web2.0 | Tags: adobe, browser, flash, microsoft, silverlight, Web-Design | Comments Off

Microsoft announced the Beta v2 of SilverLight, the upcoming New media plug-in. The first impression on the tool was greatly negative as Flash has dominated the space for a decade now, Java Applets went down, Shockwave went down(the bigger brother), and Flash kept on rising, unbeatable.

Adobe Air vs. XAML & Vista, Flex vs. Visual Studio, and Flash vs. SilverLight, that’s what it is about.

While XAML was introduced by Microsoft, Adobe Air was introduced to shift Rich Internet Applications to Desktop, Visual Studio could not integrate seamlessly with Flash and since it’s non open source Adobe got its own DE; Flex. Now that Visual Studio could not integrate better with Flash although there was an Extension of the Remote Components made for ASPX, but still. So Silver Light was born, a new Multimedia plug-in that integrates with Visual Studio and allows developers to make applications using Visual Studio and Designers using Expression.

One thing though, it’s so obvious, Flash is every where, web multimedia means Flash, how long would take Microsoft to start competing?

If Microsoft was to bundle SilverLight with Vista or whatever the next OS is, this would do nothing but what it did to Flash V5 plug-in, world-wide spread and fast penetration. Would the user base of Windows users dominate the decision based on plug-in penetration then? Quiet simply yes.

But then, the other end of the story are the Content Providers. How fast would they adopt SilverLight development? But then again the user base of Microsoft Development Tools would boost that.

Check what others have said on the same, it’s interesting, check’em out here.

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