Campaign fail, Challenger made a wuss.

Posted: October 7th, 2009 | Author: Saleh Esmaeili | Filed under: advertising, cars | Tags: banner, campaign, cars, fail, online advertising | Comments Off

Some Agency got this campaign really bad. An epic FAIL for Dodge Challenger not by car’s Design or Engine, by an Ad Agency. A car with such a long history treated that way. Fail!

I’m not a fan of Muscle cars, nor dodges but I love their V8 growl and the scary body design. I’ve driven many of them. I know many challenger owners and I’ve raced a good number of’em on the track. It’s a car with history.

I was browsing 7days.ae earlier this morning to see a banner on top of the page for Dodge Challenger. The Banner is not clickable. Too much for a test-drive campaign?

Below are snapshots taken from 7days.ae.

I don’t know where to start with this one. It’s wrong, it’s all over the place.

It’s a SPORTS COUPE, V8. It’s a muscle car. It’s not everyone’s cup of tea. No! When it comes to such audiences, what “we’ve built” ain’t important if you say it. Show something? On spot! Don’t say it!
Sunset? Beach. It’s a Beasty Coupe, not a luxury family car. It’s an aggressive car, the beautiful angles and corners of this ride could easily be noticed! Close up!
It’s a Muscle car, show me some V8 action, some Engine bay, Exhaust. Let me hear that Exhaust note.
Show me the wheels. Show me those strips that slice the car.
Make the banner clickable, at least!

So how could such a campaign go that much wrong?

What I wonder is, how could a campaign for such a car that has been resurrected go out that bad with no care. It’s a resurrected lineup. The above banner has nothin’ to do with the Car whatsoever. It’s just one of those let’s-jus’-get-this-done kindda’ work. No research. No physical contact with the car, and for sure no respect for the target market and audience.

FAIL.

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10 Second Car

Posted: July 15th, 2008 | Author: dotblack | Filed under: Uncategorized | Tags: cars, dictionary, racing, urban, words | Comments Off

Out of no where straight away out of bed this “10 Second Car” came into my mind, guess I’ve been thinking a lot about horse power and drag racing. I was wondering how this phrase popped? It’s a kind of Urban word for a fast-tuned car that could do a 1/4 mile in less than ten seconds. So I had to look it up, you’ll be amazed of what I found.

Urban Dictionary, I might be in the dark (and some called me caveman too ) but this was my first time out there, thought I was gonna’ be taken to Wikipedia instead, Urban Dictionary, so here’s their definition for 10-Second-Car.