1% again, again, and again

Yes, it’s one percent of the whole ad spend in the Middle East. That’s the online media spend. How can we fix that? The repeated answers “By educating marketers. Google Adwords is the best solution. E-commerce ain’t working for this region because we like to shop.” I mean c’mon people! How many more places are you going to repeat the same things?

What has been done to improve?

Nothing. I’ll tell you why nothing. Keep reading.

Conferences & Summits

Is there anything but Sales info? Charts that are the same as the ones handed to your next sales man? Jargons n’ lots of showcases of your own work. Campaigns that hasn’t actually worked. Other than making the Marketers look dumb by saying hey use “this” it’s good for your kids health?

Impressions not Actions

You want to promote actions and acquisitions while all that is offered in the market is Impressions.

Microsites

Just a form? Or wait now they have Tweets n’Facebook connect. For real!

Articles

I mean come on. I often read articles from people with no background what so ever in the Online Ads or Web for that matter n’ you’ll find “Some Name, Some Company Name, thinks it is better to do something”. I mean that reporter wants to get some news off some e-mail? a tweet perhaps? What are the reporters for if they wanna’ find those people who are not in need to be found? Just because they’re in your face and they’re louder doesn’t mean they’ve got the right words or the right idea.

Social Media

Yea right! Just because Twitter is on paper everyday it doesn’t mean signing every company an account on Twitter n’ getting them a Facebook group means the social media use. That’s the step one out of another 99 steps to be taken. Engagement?

Communities

Yes, give that office space for some people to hangout n’ network n’ slap our logo on the door. That’s it. Community. For real?

The Biggest.

Best, biggest, taller, fatter, uglier, slimmer, miss world, and Kobe Bryant’s underwear portal/agency/company in the middle east, what? how many are out there anyways? Now stop that already. Focus.

Conclusion

The better you PR means the more you KNOW, apparently. So the louder your NOISE the more you can reach. People! We ain’t got to be loud to get the message out, and for ethical reasons, and just business morals, for once, try to educate the clients n’ not sell them stuff at one conference, you ain’t paying anything anyways! They are paying for the tickets!

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It’s Orange, it’s White, it’s Laazi ads

Every Sunday, the appointments section of Khaleej Times gets Orange with daring Whites in words. As simple as these words are to be put are as creative Laazi’s ads are.

Our hardworking great friends at Laazi.com think it might be easier to upload your CV to their portal than punching your Boss!

Refresh your bitching, complaint about a new Job

Weekend was so good? Job’s gonna’ take that buzz away? You need a new Job!

The above ads aren’t just a creative copy well-written, but an image of a team well reflected in Type!

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Nakheel’s Spam II

A couple of days ago I posted about Nakheel’s Spam showing the three times that I was spammed. Two more shots added to that.

Oct 3^rd Shot:

Oct 4^th Shot:

Now the difference, the above shots were not signed by Dubai Moon, and the tracking has been shifted to Double Click.

Five shots to the same e-mail address, the same message, and unsolicited. Stops over here, Evast is reported as spam, the fun is over for me, I wanted to see how far it goes, it seems that it won’t stop until cityscape reaches. Such a Media Plan right there!

And the campaign is now directed to Nakheel’s City Scape Page

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