Stationed to mobilize, Adobe Flash goes all SMART
Posted: October 5th, 2009 | Author: Saleh Esmaeili | Filed under: Micro-Sites, Mobile, Mobile-Web | Tags: adobe flash, android, blackberry, browser, flash, flash mobile, htc hero, iphone, Mobile, mobile ads, Mobile-Web, online advertising | Comments Off
Adobe Flash is gonna’ hit Smartphones before you know it, they announced their support for Blackberry, Android, WebOS, Windows Mobile, and Symbian systems among the others.
I’ve been using an Android phone for nearly a month now and I do have the beta version of the Adobe Flash 10 player on it. Yes, it’s Flashy and it’s seamles.
Online Ads & Microsites go Mobile
With such a multimedia capable player going mobile there’s no more divide between Computer n’ Handheld devices in terms of reach and accessibility by advertisers. Having that said, many iPhone/Android applications that were made around limitation of having no Flash support to gather data from Flash based websites will deminish for good.
So what happens next? Now the whole tranformation of Desktop browser Ads to Mobile browser Ads starts. It won’t be anymore about showing the right content to Mobile users but showing Mobile Ads to Mobile users. And this transition will take place FAST! This change in Ad format or utility will be fast for two important reasons:- The same authorware, serving, and reporting systems that are used for normal web banners and matrixes could utilize n’ serve Mobile Ads
- Unlike the Mobile Web(sites), Mobi, or em-dot Mobile Flash Ads won’t be a luxury add-on to your website to make it Accessible on Mobiles but in addition accelerating sites Ad-Space-Burnup; Selling more Ads. Thus, it will be a priority
