Google’s gobblin’

Dimitri Metaxas has a neat round up on what’s been going on in the Online Advertising space lately. With Google, Yahoo!, and Microsoft’s Online-Ad companies’ acquisitions with sky high numbers there’s a lot to digest, Dimitri’s got a view, check it out.

The question many ask is whether Google isn’t getting too big. By going ‘upstream’ in the advertising chain, the company could find itself in a conflict of interest, whereby the temptation to use Google properties as vehicles to advertising may lead online publishers to leave DoubleClick behind.

While Google Adsens/AdWords and now DoubleClick are owned by Google, both are gonna’ fight for the same bucks, my idea was that DoubleClick and Adwords/Adsense combo would melt into a new era of Google Ad services, that’d be such a value.

The word monopoly is now being bandied around following this latest purchase. The problem is that it combines a leader in search marketing and a heavy-weight in digital advertising. Together, Google will be able to learn an awful lot about the kind of traffic and the type of ads leading sites receive. This level of scrutiny will prove rather uncomfortable to many, particularly those who regard Google as a competitor.

Once again, “Do no evil” ain’t right about Google anymore, and if Google had an “S” somewhere in the name people would’ve started putting a “$” dollar sign for it instead.

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