1% again, again, and again
Posted: August 23rd, 2009 | Author: Saleh Esmaeili | Filed under: UAE | Tags: awareness, dubai, education, online advertising, summits, UAE | 1 Comment »
Yes, it’s one percent of the whole ad spend in the Middle East. That’s the online media spend. How can we fix that? The repeated answers “By educating marketers. Google Adwords is the best solution. E-commerce ain’t working for this region because we like to shop.” I mean c’mon people! How many more places are you going to repeat the same things?
What has been done to improve?
Nothing. I’ll tell you why nothing. Keep reading.
Conferences & Summits
Is there anything but Sales info? Charts that are the same as the ones handed to your next sales man? Jargons n’ lots of showcases of your own work. Campaigns that hasn’t actually worked. Other than making the Marketers look dumb by saying hey use “this” it’s good for your kids health?
Impressions not Actions
You want to promote actions and acquisitions while all that is offered in the market is Impressions.
Microsites
Just a form? Or wait now they have Tweets n’Facebook connect. For real!
Articles
I mean come on. I often read articles from people with no background what so ever in the Online Ads or Web for that matter n’ you’ll find “Some Name, Some Company Name, thinks it is better to do something”. I mean that reporter wants to get some news off some e-mail? a tweet perhaps? What are the reporters for if they wanna’ find those people who are not in need to be found? Just because they’re in your face and they’re louder doesn’t mean they’ve got the right words or the right idea.
Social Media
Yea right! Just because Twitter is on paper everyday it doesn’t mean signing every company an account on Twitter n’ getting them a Facebook group means the social media use. That’s the step one out of another 99 steps to be taken. Engagement?
Communities
Yes, give that office space for some people to hangout n’ network n’ slap our logo on the door. That’s it. Community. For real?
The Biggest.
Best, biggest, taller, fatter, uglier, slimmer, miss world, and Kobe Bryant’s underwear portal/agency/company in the middle east, what? how many are out there anyways? Now stop that already. Focus.
Conclusion
The better you PR means the more you KNOW, apparently. So the louder your NOISE the more you can reach. People! We ain’t got to be loud to get the message out, and for ethical reasons, and just business morals, for once, try to educate the clients n’ not sell them stuff at one conference, you ain’t paying anything anyways! They are paying for the tickets!
Related posts:
- Online advertising, the real deal
- Badges, check, Social accounts and handles, check
- Yet another blocked site, Twitter
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