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Mobile Web, not just for ringtones

Posted: April 10th, 2007 | Author: dotblack | Filed under: Mobile-Web, UAE | Comments Off

And my 2nd article goes live at AMEInfo Digital Marketing column, this time it’s about the Mobile Web and how it’s been used and marketed in the Middle East so far.

A new channel in digital marketing was born when the term ‘mobile web’ was coined. With Google, Yahoo and other players testing advertising on mobile phones, the idea of using the mobile web as an alternative channel for publishing and info sharing has been on the rise.

Great editorial credit is due to AMEInfo’s editors, gear up, read it here.

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