No XL for me, I’m good with Medium

Ladies might think of something, stop it already, I’m talkin’ about websites, not 38C, though 34A is my type. Why is it that small websites try to make’em look big, even though the amount of information is not much they tend to make it look like a directory?

Got some to offer? Well, then you got a reason, done? Made it all through and got your word out? That’s it, stop it, do not elaborate more. Keep it simple. The number of pages in your website, or the number of links on your Global Navigation is not a measure for credibility. Nor the amount of photos you buy to stick on your pages are eye catchers.

It’s really obvious, many talk about it, and most of us try do implement it, but it fails when a small business looks up to a big business’ website, and wanna’ portray the same image. Well, ah?

Do it like Etisalat, ahm, we’d like to have a campaign like Barkley’s Bank but online.

The like xyz fever

Uneducated marketers get you rolling around yourself after their first five words, when the start is like: “We want a website that looks like Etisalat’s website” or “We want to have a website that makes people say it’s nice or make our partners happy”.

Ah c’mon, it’s about Why you need the website and how you wanna’ use it. Spend a couple of days takin her out for lunches and dinners so that you get the idea in her head and tell her this is a serious medium, you gotta have an aim for it! So you get that blond convinced, then comes the judgment and deciding on the creative.

This looks like a small website, we’re a big company, it should look big, cover the whole screen and have no empty spaces, come on use that space, they say. I let the rest for you, it’s fun going around and finally getting the message home with these kinds of clients, one day over, ten more idiots learn more about online, and we lose tens of hours that we could instead produce some deliverables. Live at startup online agencies!

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